So how do Sales Managers experience their role as coach?

Findings from a Masters research study suggest we may be making this role harder than it needs to be for Sales Managers.  Encouraging a more conversational approach could be the key to unlocking the significant benefits that managerial coaching can offer a busy sales environment.

Following this research, I was delighted to have an article – The Subtle Approach – published in the International Journal of Sales Transformation outlining some of the study’s key findings.

I hope the article stimulates your thinking in how you use managerial coaching to support your sales organisation. If you would be interested in receiving a copy of the full research report, please drop me an email at angie@angiedixey.co.uk.